6 Digital Marketing Strategies for small businesses

Digital strategies that will allow you to boost your online presence, reach and help your business grow.

1. Facebook, Instagram and LinkedIn Marketing

Facebook and Instagram are considered the most affordable channel producing significant results. Businesses can benefit by using social media to target potential customers via location, demographic, age, gender, interests, behavior, and much more. The Facebook Ads Manager is a straightforward tool making it fairly simple to run and test multiple ad sets, and allows you to hone in on a winning advertising formula and reach profitability without advanced technical expertise.

On the other hand, LinkedIn Ads is a Business to Business (B2B) advertising tool, giving you the chance to connect with an audience more likely to engage in a business mindset environment. If you’re a B2B marketer, you already know that LinkedIn ads have become an indispensable tool for prospecting new leads, nurturing those you already have, and converting who’s ready to take the next step. 

2. Google My Business

If you run a local business targeting local clients (or any business for that matter), ranking your (GMB) listing is one of the most beneficial things you can do. GMB allows you to manage your online presence across Google and combines all Google platforms into a central hub, including Google+, Google Maps, and Google reviews. 

With the use of Google Analytics, business owners have the ability to access all online movement, including views, purchases, and geographic locations. This free tool also allows you to build instant credibility with potential clients, and attract more customers to your business - all while tracking and measuring the effectiveness of your digital marketing. 

3. Google Ads

Despite being a pay per click (PPC) advertising platform, Google Ads allows you to create search results for your business's website. By selecting keywords a user may search, an advert for your business is created on a search engine results page (SERP). Google will also assign a quality score to your ad dependent on your websites click through rate (CTR), search relevance and the landing page your ad directs traffic to. As a paid marketing channel, it also allows you to obtain immediate results and can scale as far as your budget allows.

4. Organic Posting 

Organic posting is typically posting on social media without using any paid advertisement (otherwise known as your common Facebook or Instagram post). Organic social media can be used to develop your brand - although we do recommend combining this with paid social media to accelerate growth and boost revenue as much as your budget permits. Organic marketing is critical because it allows you to develop and maintain a brand presence that leads to engagement and loyalty. At the end of the day, personality is what connects people to your product, and each post is an asset that increases your brand’s value in the eyes of your followers.

5. Native Advertising 

Native ads are paid advertisements that blend in naturally with the platform in which it appears. It is inherently non-disruptive and functions exactly like natural content, despite being labeled a. As consumers increasingly tend to ignore and block banner ads and display advertising, native advertising done well can bring your brand great success. However, if you want your native ad to be effective, you must capture consumers’ attention by entertaining or informing them. In fact, your content has to be even more compelling than the content in which your ads are embedded!

6. Lead Magnets and Email Marketing 

Lead magnets are the incentives you offer a potential customer in exchange for their contact information. If they’re done correctly, they’re one of the best tools for collecting names and email addresses from your audience. Butworks only when it’s valuable to your audience. For example, your lead magnet needs to align with your target customers’ specific needs and interests to offer something of value in return for their name and email address. 
Email marketing can include a lead magnet, with possible options including a free digital download, a free service trial, a “seat” at a webinar, etc. Once the person subscribes to your email list, you’ll have the opportunity to provide valuable and intriguing content to potential customers via email. Other benefits of email marketing include low cost, easy to automate, immediate communication, and easy to track.

If you need assistance with any of these strategies, the team at Motive Warriewood, Northern Beaches are always here to help you get the most out of them.